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This Privacy Policy describes how (the “Site” or
“we”) collects, uses, and discloses your Personal Information when you
visit or make a purchase from the Site.


After reviewing this policy, if you have additional questions, want
more information about our privacy practices, or would like to make a
complaint, please contact us by e-mail at or by
mail using the details provided below:

19 Pages Walk, London SE1 4SB, United Kingdom

Collecting Personal Information

When you visit the Site, we collect certain information about your
device, your interaction with the Site, and information necessary to
process your purchases. We may also collect additional information if
you contact us for customer support. In this Privacy Policy, we refer to
any information about an identifiable individual (including the
information below) as “Personal Information”. See the list below for
more information about what Personal Information we collect and why.

Device information

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels

Disclosure for a business purpose: shared with our processor Shopify 

Personal Information collected: version of
web browser, IP address, time zone, cookie information, what sites or
products you view, search terms, and how you interact with the Site

Order information

Purpose of collection: to provide products
or services to you to fulfill our contract, to process your payment
information, arrange for shipping, and provide you with invoices and/or
order confirmations, communicate with you, screen our orders for
potential risk or fraud, and when in line with the preferences you have
shared with us, provide you with information or advertising relating to
our products or services.

Source of collection: collected from you.

Disclosure for a business purpose: shared with our processor Shopify 

Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.

Customer support information

Purpose of collection:

Source of collection:

Disclosure for a business purpose:

Personal Information collected: 

Purpose of collection: to provide customer support.

Source of collection: collected from you

Disclosure for a business purpose: 

Personal Information collected:

Sharing Personal Information

We share your Personal Information with service providers to help us
provide our services and fulfill our contracts with you, as described
above. For example:

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:

We may share your Personal Information to comply with applicable
laws and regulations, to respond to a subpoena, search warrant or other
lawful request for information we receive, or to otherwise protect our

Behavioural Advertising

As described above, we use your Personal Information to provide you
with targeted advertisements or marketing communications we believe may
be of interest to you. For example:

We use Google Analytics to help us understand how our customers use
the Site. You can read more about how Google uses your Personal
Information here: You can also opt-out of Google Analytics here:

We share information about your use of the Site, your purchases, and
your interaction with our ads on other websites with our advertising
partners. We collect and share some of this information directly with
our advertising partners, and in some cases through the use of cookies
or other similar technologies (which you may consent to, depending on
your location).

We use Shopify Audiences to help us show ads on other websites with
our advertising partners to buyers who made purchases with other Shopify
merchants and who may also be interested in what we have to offer. We
also share information about your use of the Site, your purchases, and
the email address associated with your purchases with Shopify Audiences,
through which other Shopify merchants may make offers you may be
interested in.

For more information about how targeted advertising works, you can
visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:



Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Using Personal Information

We use your personal Information to provide our services to you,
which includes: offering products for sale, processing payments,
shipping and fulfillment of your order, and keeping you up to date on
new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you
are a resident of the European Economic Area (“EEA”), we process your
personal information under the following lawful bases:

Your consent;

The performance of the contract between you and the Site;

Compliance with our legal obligations;

To protect your vital interests;

To perform a task carried out in the public interest;

For our legitimate interests, which do not override your fundamental rights and freedoms.


When you place an order through the Site, we will retain your
Personal Information for our records unless and until you ask us to
erase this information. For more information on your right of erasure,
please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to
processing based solely on automated decision-making (which includes
profiling), when that decision-making has a legal effect on you or
otherwise significantly affects you.

We engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to
prevent fraud that does not have a legal or otherwise significant effect
on you.

Services that include elements of automated decision-making include:

Temporary blacklist of IP addresses associated with repeated failed
transactions. This blacklist persists for a small number of hours.

Temporary blacklist of credit cards associated with blacklisted IP
addresses. This blacklist persists for a small number of days.


Your rights


If you are a resident of the EEA, you have the right to access the
Personal Information we hold about you, to port it to a new service, and
to ask that your Personal Information be corrected, updated, or erased.
If you would like to exercise these rights, please contact us through
the contact information above. 

Your Personal Information will be initially processed in Ireland and
then will be transferred outside of Europe for storage and further
processing, including to Canada and the United States. For more
information on how data transfers comply with the GDPR, see Shopify’s
GDPR Whitepaper:


If you are a resident of California, you have the right to access the
Personal Information we hold about you (also known as the ‘Right to
Know’), to port it to a new service, and to ask that your Personal
Information be corrected, updated, or erased. If you would like to
exercise these rights, please contact us through the contact information

If you would like to designate an authorized agent to submit these
requests on your behalf, please contact us at the address above.


A cookie is a small amount of information that’s downloaded to your
computer or device when you visit our Site. We use a number of different
cookies, including functional, performance, advertising, and social
media or content cookies. Cookies make your browsing experience better
by allowing the website to remember your actions and preferences (such
as login and region selection). This means you don’t have to re-enter
this information each time you return to the site or browse from one
page to another. Cookies also provide information on how people use the
website, for instance whether it’s their first time visiting or if they
are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: ]

Cookies Necessary for the Functioning of the Store

NameFunctionDuration_abUsed in connection with access to admin.2y_secure_session_idUsed in connection with navigation through a storefront.24h_shopify_countryUsed in connection with checkout.session_shopify_mUsed for managing customer privacy settings.1y_shopify_tmUsed for managing customer privacy settings.30min_shopify_twUsed for managing customer privacy settings.2w_storefront_uUsed to facilitate updating customer account information.1min_tracking_consentTracking preferences.1ycUsed in connection with checkout.1ycartUsed in connection with shopping cart.2wcart_currencyUsed in connection with shopping cart.2wcart_sigUsed in connection with checkout.2wcart_tsUsed in connection with checkout.2wcart_verUsed in connection with shopping cart.2wcheckoutUsed in connection with checkout.4wcheckout_tokenUsed in connection with checkout.1ydynamic_checkout_shown_on_cartUsed in connection with checkout.30minhide_shopify_pay_for_checkoutUsed in connection with checkout.sessionkeep_aliveUsed in connection with buyer localization.2wmaster_device_idUsed in connection with merchant login.2yprevious_stepUsed in connection with checkout.1yremember_meUsed in connection with checkout.1ysecure_customer_sigUsed in connection with customer login.20yshopify_payUsed in connection with checkout.1yshopify_pay_redirectUsed in connection with checkout.30 minutes, 3w or 1y depending on valuestorefront_digestUsed in connection with customer login.2ytracked_start_checkoutUsed in connection with checkout.1ycheckout_one_experimentUsed in connection with checkout.session

Reporting and Analytics

NameFunctionDuration_landing_pageTrack landing pages.2w_orig_referrerTrack landing pages.2w_sShopify analytics.30min_shopify_dShopify analytics.session_shopify_sShopify analytics.30min_shopify_sa_pShopify analytics relating to marketing & referrals.30min_shopify_sa_tShopify analytics relating to marketing & referrals.30min_shopify_yShopify analytics.1y_yShopify analytics.1y_shopify_evidsShopify analytics.session_shopify_gaShopify and Google Analytics.session

The length of time that a cookie remains on your computer or
mobile device depends on whether it is a “persistent” or “session”
cookie. Session cookies last until you stop browsing and persistent
cookies last until they expire or are deleted. Most of the cookies we
use are persistent and will expire between 30 minutes and two years from
the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in
mind that removing or blocking cookies can negatively impact your user
experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose
whether or not to accept cookies through your browser controls, often
found in your browser’s “Tools” or “Preferences” menu. For more
information on how to modify your browser settings or how to block,
manage or filter cookies can be found in your browser’s help file or
through such sites as:

Additionally, please note that blocking cookies may not completely
prevent how we share information with third parties such as our
advertising partners. To exercise your rights or opt-out of certain uses
of your information by these parties, please follow the instructions in
the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry
understanding of how to respond to “Do Not Track” signals, we do not
alter our data collection and usage practices when we detect such a
signal from your browser.


We may update this Privacy Policy from time to time in order to
reflect, for example, changes to our practices or for other operational,
legal, or regulatory reasons.


As noted above, if you would like to make a complaint, please contact
us by e-mail or by mail using the details provided under “Contact”

If you are not satisfied with our response to your complaint, you
have the right to lodge your complaint with the relevant data protection
authority. You can contact your local data protection authority, or our
supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example:]

Last updated: 14/12/2022

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